How the features work together
The four features aren't a menu — they're a loop, and each hands off to the next. A team member opens the Content Assistant and gets three drafts built from their own expertise, in their own voice. The brand guardrails are already inside those drafts — your voice adjectives and blacklisted words are injected at generation, so on-brand is the default, not a review step. The team streak and monthly challenge keep everyone posting past the week-3 drop-off, and the ROI Engine prices the reach that results as earned media value in euros — the ad budget you didn't have to spend.
One data spine runs underneath all of it: each member uploads their own LinkedIn analytics export, which Authira aggregates into the team view and the report. Nothing is auto-posted and no account is connected — people publish their finished posts themselves. If you're still weighing vendors, you can also compare Authira with other advocacy tools.
Authira's employee advocacy software features at a glance
| What it does | The real surface | Honest scope note |
|---|---|---|
| Drafts on-brand LinkedIn posts in each person's voice | Content Assistant | A drafting assistant, not an auto-poster |
| Enforces brand voice and blacklisted words at drafting time | Compliance Guardrails | Not a FINRA/SEC archive or recordkeeping system |
| Keeps the team posting with a shared streak and challenge | Gamification | No points economy, rewards store, or zero-sum leaderboard |
| Reports reach as earned media value in euros (fixed € 34 CPM) | EMV Analytics | Avoided ad cost, not revenue or CRM attribution — model it in the earned media value calculator |
What Authira deliberately doesn't do
A features page that only lists strengths isn't honest. Here is what Authira is not, on purpose:
- No LinkedIn account connection. Employees publish their own posts; Authira never connects to or posts from an employee's account.
- Export-fed, not a live API. Analytics come from each member's own LinkedIn Creator-mode export, aggregated — not a real-time sync.
- EMV is avoided cost, not revenue. Earned media value is the ad budget you saved, not pipeline, and it isn't CRM attribution — read it alongside your own lead data.
- Built for 3–30, not thousands. This is a self-managed team tool; enterprise, multi-site rollouts are out of scope by design.
- LinkedIn-only. One network, done well — not a multi-channel scheduler.
And the price is on the page, not behind a demo: a flat € 299/month with 5 seats included and € 49 per extra seat, billed monthly. See it in full.
Employee advocacy software features — FAQ
What features should employee advocacy software have?
The employee advocacy software features that actually run a program come down to four jobs: help people create posts worth reading, keep those posts on-brand, keep the team posting past the first few weeks, and prove the return. Authira maps one surface to each — a Content Assistant that drafts in each person's own voice, brand guardrails enforced at drafting time, team gamification that sustains output, and an ROI Engine that reports earned media value in euros.
Does Authira post to LinkedIn for employees?
No. Authira is a drafting and reporting tool, not an auto-poster. It never connects to an employee's LinkedIn account and never publishes on anyone's behalf. Each person copies the draft they like into their own profile and posts it as themselves, keeping full control of their account.
Is Authira a good fit for a small team?
Yes — it is built specifically for self-managed teams of 3–30, at a flat € 299/month with 5 seats included and € 49 per extra seat. If you need to reach thousands of frontline employees, or want an intranet and internal comms bundled in, an enterprise employee-experience suite is the better fit; Authira deliberately does not chase that scale.
How is this different from an enterprise advocacy suite?
Three things. Authira drafts in each employee's own voice instead of handing everyone the same company post to reshare; it reports ROI as earned media value in euros at a fixed € 34 CPM rather than burying it in engagement charts; and it publishes a flat € 299/month price instead of a demo-gated annual quote. There is no points economy or rewards store — just the four features a small team needs, and nothing it doesn't.