Use cases

Employee advocacy looks different depending on where you are standing

Everyone arrives at employee advocacy with the same underlying problem: reach on LinkedIn follows people, not company pages. What differs is the situation you are in when you notice, and that changes what you should do first. Below are the five we hear most, and where to start in each.

Program owners

You already run a program, by hand

It works, and it only works while you push it. You send the reminders, you supply the topics, you rebuild the same report from screenshots every month. The program does not have a cadence, it has you.

See what a tool actually replaces

Marketing

Your brand has no faces

Everything the company publishes is correct and lifeless. You can see that the content that travels in your market is written by individuals with an opinion, and none of it comes from your company.

See how twelve voices stay on one position

Employer branding

You want to start a program

You have read the case studies and you want one. What is stopping you is not belief, it is the prospect of standing in front of leadership and colleagues, asking for extra work, and watching it fade by week three.

See the shape of a pilot that holds

Sales

Your reps should be selling on LinkedIn

Cold outreach reply rates keep falling. You told the team to be active on LinkedIn and two people tried for a fortnight. You read it as a discipline problem.

See what makes a sales team keep posting

Public sector

You communicate from a public institution

Your organisation is perceived as slow and faceless regardless of what the people inside are like, and recruiting suffers for it. Your lever is those people, most of whom have never appeared anywhere.

See what is possible in a public institution

What usually goes wrong, by starting point

You are	What usually goes wrong
You already run a program, by hand	The program becomes a person, and that person cannot take a holiday without the numbers dipping.
Your brand has no faces	Letting twelve people speak freely risks twelve tones of voice. Not letting them keeps the press-release register.
You want to start a program	The launch burst is mistaken for traction. Participation collapse is a design problem, not a motivation problem.
Your reps should be selling on LinkedIn	Sellers optimise for what gets measured, and nobody measured posting. Be clear-eyed about what advocacy tooling reports: reach, not pipeline.
You communicate from a public institution	Every route runs through the staff council, the data protection officer and a sign-off culture. Advice to just start small reads as naive.

One pattern runs through all five. Advocacy programs rarely fail because people are unwilling. They fail as systems: nobody owns the cadence, nobody sees the result, and the program was introduced as an expectation rather than an offer. The full diagnosis of the failure modes covers that in detail.

Where Authira fits

Disclosure: we build Authira. It is a LinkedIn employee advocacy platform for teams of roughly 3 to 30 who run the program themselves. Drafts are written in each person's own voice, your brand rules and blacklist are applied to every draft, and the dashboard reports the result as earned media value in euros. Flat € 299 per month, 5 seats included, cancel any time.

It is a poor fit in three specific cases, and it is cheaper for both of us if you find that out here. There is no approval workflow and no admin view of drafts, so it does not support mandatory sign-off before publication. There is no scheduling and no auto-posting: people copy their finished post into LinkedIn themselves. And there is no click tracking or pipeline attribution, so it reports reach, never revenue. If you need 50 or more participants, an enterprise suite is the better buy, and we compare the market openly.

See Authira Pricing

5 seats included · Cancel anytime · 90-day ROI guarantee