The seven employee advocacy guides at a glance
| Guide | The problem it solves | Best for |
|---|---|---|
| Employee Advocacy ROI | Proving the return in euros | Justifying or renewing the budget |
| Employee Advocacy Software Cost | Knowing the real market price | Comparing tools before you buy |
| How to Get Employees to Post | People won't post at all | Launching or reviving a program |
| Blank Page Anxiety on LinkedIn | People freeze at the empty box | The person who "has nothing to say" |
| 40 LinkedIn Post Ideas | Running out of things to post | Keeping a cadence going, by role |
| LinkedIn Policy for Employees | One off-brand post could stop it all | Setting the rules before you scale posting |
| LinkedIn Guidelines for Employees | Nobody knows what a good post looks like | Handing your team a one-page do's and don'ts list |
Where to start
Read for the situation you're in, not front to back:
- You need to justify the budget. Start with Employee Advocacy ROI, then price your own team with the earned media value calculator and check the market rate in the software-cost guide.
- Your program has stalled. Start with How to Get Employees to Post on LinkedIn, then hand your team the post-ideas library and the blank-page fix.
- Compliance is the blocker. Start from a LinkedIn social media policy template, hand your team the do's and don'ts that go with it, then see how Compliance Guardrails enforce your brand rules as each post is drafted.
Ready to see the product behind the guides? The Content Assistant drafts in each employee's own voice, the ROI reporting shows earned media value in euros, and you can compare Authira with other advocacy tools when you're weighing options.
Employee advocacy guides — FAQ
How do you measure employee advocacy ROI?
Convert your team's monthly LinkedIn impressions into earned media value: impressions ÷ 1.000 × a realistic B2B CPM, then compare that annual figure against the cost of the program. Treat earned media value as a cost equivalence, not booked revenue, and read it beside your real pipeline and hiring numbers. Our employee advocacy ROI guide works a five-person example end to end.
Where should I start if we have never run employee advocacy?
Start with the activation playbook, because nothing else matters until people are actually posting. Read the ROI guide next so you can justify the time to whoever signs off on it, and pick up the policy template once more than a couple of people are active. Leave the software comparisons until you know the program will stick.
Do I need a tool to run employee advocacy?
Not at the start. A shared document of post ideas and a recurring calendar reminder will carry a team of three or four for a while. A tool earns its place once the manual version starts costing someone hours every week: chasing drafts, keeping posts on brand, and working out what the program actually returned. Authira is € 299 per month with 5 seats included, but these guides work either way.
Who are these employee advocacy guides for?
Marketing, sales, and HR leads, and founders, at self-managed B2B teams of 3 to 30 running LinkedIn employee advocacy in-house. If you need to reach thousands of frontline employees, or want an intranet and internal comms bundled in, an enterprise employee-experience suite fits better. These guides assume a small team doing it themselves.