Employee Advocacy ROI Tracking: See the Ad Budget Your Team Saved
Your team's advocacy program is a media budget. Authira's employee advocacy ROI tracking turns their organic LinkedIn reach into one euro figure — earned media value, the ad budget you didn't have to spend — plus a board-ready report you can export in a click.
€ 299/month flat · 5 seats included · Cancel anytime · 90-day ROI guarantee
Management Report Preview
June 2026
Network Growth: Last 6 Months
The advocacy program you can't prove gets cut
Sooner or later leadership asks the only question that matters: what did this actually return? And the honest answer — likes, comments, impressions — is telemetry finance can't weigh against a budget line. A program you can't put a number on is the first one cut when the quarter gets tight.
But every organic post your team publishes earns reach you would otherwise have to buy as LinkedIn ads. So the real question isn't “how many likes did we get?” — it's “how much ad budget did we save this month?” Earned media value is that answer.
Earned media value = the ad budget you didn't spend
Earned media value (EMV) is what your organic reach would have cost if you had bought the same visibility through paid advertising. It converts impressions into euros — the one unit a CFO can compare directly against an ad invoice.
Authira sums your team's organic impressions and multiplies them by a fixed € 34 B2B CPM — no trust multiplier, so the figure stays conservative and defensible. A team producing 42.000 impressions in a month generates 42.000 ÷ 1.000 × € 34 ≈ € 1.428 in earned media value — the paid campaign you never had to run.
Want to sanity-check the math on your own numbers first? Model it in the earned media value calculator.
How the ROI Engine tracks your team
The ROI Engine turns your team's LinkedIn activity into three numbers a leadership team actually reads — this is where employee advocacy analytics stops being a metrics dump and starts being a report:
Earned Media Value (€)
Your team's organic reach, priced as the ad spend it replaces — one euro figure at a fixed € 34 CPM, with no inflation multiplier to attack.
Total Team Reach
Every member's organic LinkedIn impressions, added up for the period — the raw reach your program produced without paying for it.
Content Output & Activity
How many posts went out and what share of the team was actually active — adoption, not just reach.
Underneath, the engine names your Top Performers — the faces behind the number — and charts network growth month over month. All of it is fed by each member's own LinkedIn analytics export, so posts stay in their own account and voice; nothing is routed through a middleman tool.
Export a board-ready ROI report in one click
Admins export a branded management report as a PDF — earned media value, total team reach, content output, the network-growth chart, and the period's top three performers, laid out on one page. It's the artifact you drop straight into a QBR or a board deck.
Other tools hand you a CSV and a dashboard login and leave the storytelling to you. Authira hands you the finished page — the case for your program, already made.
One honest number — read it with your funnel
What EMV is
- Avoided media cost — the ad budget your reach replaced
- One defensible euro figure at a fixed € 34 CPM
- A board-ready report you can export in a click
What EMV isn't
EMV is a cost equivalence, not revenue or pipeline — never book it as sales. And it measures cost, not quality: reach in front of the wrong audience isn't a good deal even at € 34 CPM. Read EMV alongside your own lead and pipeline data — see our guide on how to measure employee advocacy ROI end to end. Authira surfaces the media-value number; it deliberately isn't a CRM-attribution suite — which is exactly why a small team can defend it.
€ 299/month flat · 5 seats included
5 seats included · Cancel anytime · 90-day ROI guarantee
See full pricing — € 299/mo flat, 5 seatsEmployee advocacy ROI tracking — FAQ
How do you track ROI on an employee advocacy program?
Add up the organic LinkedIn impressions your team earns, then price them at what the same reach would have cost as ads. Authira's ROI Engine does this automatically at a fixed € 34 B2B CPM and shows the result as earned media value in euros — alongside total team reach, content output, and a one-click management report you can take to leadership.
What is earned media value, and how is it calculated here?
Earned media value (EMV) is what your organic reach would have cost as paid advertising. Authira calculates it as impressions ÷ 1.000 × € 34 CPM, with no trust multiplier — a deliberately conservative figure that survives a budget review. You can model your own numbers first in the earned media value calculator.
Where does the LinkedIn data come from?
Each team member exports their own analytics from LinkedIn (the Creator-mode Excel export) and uploads it; Authira aggregates it into the team report. It is not a live API connection or a CRM integration, and members keep posting from their own accounts in their own voice — nothing is routed through a middleman tool.
Is earned media value the same as revenue or pipeline?
No. EMV is a cost equivalence — the ad budget you didn't have to spend — not revenue. It also doesn't judge whether the reach hit the right audience. Report it alongside your own lead and pipeline data, and never book it as sales; used that way, the number stays credible quarter after quarter.
Start proving your program's value
Turn your team's organic reach into earned media value in euros — and a report leadership actually reads. Built by an independent founder, priced for teams of 3–30.
Start Tracking Your ROI5 seats included · Cancel anytime · 90-day ROI guarantee