For B2B teams of 3 to 30 who run their own LinkedIn program. No agency, no comms department.
Twelve say yes.
Two still post.
Week eight, it gets cancelled.
Authira is the employee advocacy platform built for week nine. Ideas your people actually have, drafts that sound like them, your rules already inside, and the reach priced in euros.
Set up in under 10 minutes. Self-serve from day one, no onboarding call required.
Earned Media Value
€ 1.428
This month · 10 active members
Monthly Goal
44 / 60 PostsTeam is on track
Checked against brand rules · 0 blacklisted words flagged
Team Activity
The pattern
Advocacy programs rarely fail. They go quiet.
Take a team of twelve. You announce it on a Monday and everyone means it. Then the calendar does its work. Here is how the eight weeks usually run, and the critical week is never the one people expect.
- Week 0Twelve say yes
Saying yes costs nothing.
Everyone in the kickoff is in favour, and they mean it. Agreeing is free: it takes no time, and nobody has to put their name on anything yet. The first post is where it stops being free, because that is the moment your name is on something your colleagues can read.
In the survey's own conclusion: as long as people cannot be sure of backing from leadership when a mistake happens, you can encourage them all you like. Only a few will leave safe cover, and the broad majority would rather not stick their neck out. Survey of 147 managers and employees, September to November 2019, expressly not representative. Dr. Kerstin Hoffmann / Markenbotschafterschmiede (PDF)
- Week 1Six of them start
Launch week runs itself.
Half the group publishes something. They are the ones who wanted to be visible anyway, so going first costs them nothing. The other six are waiting to see how it goes, and in launch week nobody reads that as a warning sign.
- Week 3The AI gives them away
It reads like a machine wrote it.
Day-to-day work catches up, so people reach for a general-purpose AI to save time. What comes back is smooth, generic and stamped with the phrases everyone recognises by now. Nobody wants to sign that. Meanwhile whoever started the program is fielding the same question all day: am I allowed to post this? The safest answer is always to post nothing, so the six who were waiting keep waiting.
- Week 4The ideas run out
Nothing left to say.
The obvious topics are used up. People look at the empty box and conclude they have nothing worth writing about this week, which is never true and always feels true. Posting slows, then it stops being something anyone brings up.
- Week 6Two are left
Two people cannot carry twelve.
Two of the original six are still going, and they keep trying to pull the rest along. It does not work. The other ten did not run out of enthusiasm, they never got cover: nobody ever said out loud how much working time this is worth, or what happens if a post goes wrong.
- Week 8The question you cannot answer
So what did it bring in?
Management wants results. Nobody ever put a financial value on any of it, so the honest answer is a folder of screenshots. The program gets shut down, and everyone agrees it was a nice idea.
From a study of 52 large organisations: many of them still lack a structured approach to defining objectives, measuring success, and reporting results. Universität Leipzig, Chair of Strategic Communication
Six different symptoms, one shared cause: nobody owns the program between the kickoff and the budget review.
The Authira method
Nobody quits because they are lazy.
They quit because nothing carries them.
When I worked at Bosch, I published posts under my own name. The response was big, a lot bigger than I had expected. Probably because people would rather deal with people. That is the whole idea behind Authira, and it is also why the hard part was never the first post. It was the fourth, and the ninth. So this is not another content tool. It is the part of the program nobody owns: the ideas, the rules everyone can see, the cadence, and the number at the end of the month.
Ideas that are actually theirs, drafts that sound like them.
Two things dry up first: what to write about, and the willingness to sign what a general-purpose AI produced. The idea generator works from each person's own expertise tags and rotates through a bank of angles, so nobody gets the same four topics every week. The onboarding interview supplies the other half, asking what project they are proud of, what their industry gets wrong, and what shapes their view of the work. That becomes an anecdote vault the drafts pull from. Three drafts per prompt, from real context and in that person's own way of speaking, ready to edit rather than ready to bin.
Content Creator
Draft on-brand LinkedIn posts with AI guidance.
AI Idea Generator
Smart angles based on your expertise.
Guided Setup
Format
Target Audience
Strategic CTA Goal
Main Topic / Idea
My biggest lesson after 5 years in B2B sales: people buy from people, not from brands. When I started sharing my genuine insights on LinkedIn, my pipeline quality improved dramatically...
Rules everyone can see, and no queue to wait in.
“Am I allowed to post this?” is the question that quietly ends programs, because the safest answer is always to post nothing. Set your brand adjectives and your blacklisted words once. They go into every draft as it is written, and every post is checked against the blacklist before anyone publishes. No approval loop, no review queue, no manager as the bottleneck.
Brand Wizard
Define your company's voice & DNA.
Part 1: Tone & Guardrails
Brand Adjectives
Blacklisted Words
Part 2: Company DNA
Elevator Pitch
We help B2B marketing teams turn their employees into authentic brand ambassadors on LinkedIn, combining AI content generation with strict brand governance to ensure every post is both personal and compliant.
A team goal first, and a board for the competitive half of the room.
Programs die of silence, not of disagreement. Authira gives the team one shared streak, collective impression milestones and one challenge a month, so the number everyone is chasing belongs to the team. Alongside it runs a monthly board of the top five posts, with the author's name on each. It ranks posts rather than people's total output, and it starts empty again every month.
Team Motivation
Streaks, team goals & shared momentum.
18 weeks in a row
weekly goal: 10 posts
Team Activity
See the drop while there is still something to fix.
By the time a program feels dead it has been quiet for a month. The Team Health Check reads the exports people upload themselves and shows who is still posting and where the cadence is slipping. It exists so someone can ask a colleague how it is going, in week five instead of week nine. It is not a performance metric and it feeds no review.
Team Health Check
Publishing activity in the last completed calendar week.
Healthy (Active)
7 Users
Pending Sync
2 Users
Inactive
1 Users
Creator Activity Matrix
An answer to “so what did it bring in?”
Likes do not survive a budget review. Each member uploads their own LinkedIn analytics export, Authira aggregates it and prices the reach as earned media value in euros at a fixed € 34 CPM, the same rate every month. One click turns it into a report you can hand upward, ideally before anyone has to ask.
Management Report Preview
June 2026
Network Growth: Last 6 Months
Content Creator
Draft on-brand LinkedIn posts with AI guidance.
AI Idea Generator
Smart angles based on your expertise.
Guided Setup
Format
Target Audience
Strategic CTA Goal
Main Topic / Idea
My biggest lesson after 5 years in B2B sales: people buy from people, not from brands. When I started sharing my genuine insights on LinkedIn, my pipeline quality improved dramatically...
Brand Wizard
Define your company's voice & DNA.
Part 1: Tone & Guardrails
Brand Adjectives
Blacklisted Words
Part 2: Company DNA
Elevator Pitch
We help B2B marketing teams turn their employees into authentic brand ambassadors on LinkedIn, combining AI content generation with strict brand governance to ensure every post is both personal and compliant.
Team Motivation
Streaks, team goals & shared momentum.
18 weeks in a row
weekly goal: 10 posts
Team Activity
Team Health Check
Publishing activity in the last completed calendar week.
Healthy (Active)
7 Users
Pending Sync
2 Users
Inactive
1 Users
Creator Activity Matrix
Management Report Preview
June 2026
Network Growth: Last 6 Months
How it works
Four steps, and then it keeps itself going.
Step 01
Set the guardrails once
Define your brand adjectives and your blacklisted words. They go into every AI draft from then on, and every post is checked against the blacklist before it is published.
Step 02
Find each person's topics and voice
An interview-style onboarding captures what each expert knows, where they stand, and how they talk. It helps people work out what they want to be known for, not just what to post this week.
Step 03
Draft in minutes, not hours
Pick an idea, get three on-brand drafts in that person's voice. They edit, then publish from their own LinkedIn account. Authira never posts on anyone's behalf and never touches a login.
Step 04
Put a number on it
Each member uploads their own LinkedIn analytics export. The team view turns it into a shared streak, a monthly team goal, and earned media value in euros you can hand upward.
Deliberate omissions
Three features we decided against, and why.
Some of what this category treats as standard is missing here, and not because we ran out of time. Each of these three was on the table and got built into competing products. We decided against them, and here is the reasoning in each case.
No approval chain
Nobody has to sign a post off before it goes out.
Of the providers we checked, ten build in an approval step and most of them advertise it as a plan feature. Authira has none. Your blacklisted words are flagged while the draft is written and again before it is finished, and then the person whose name goes on the post decides. Nothing waits in a review queue, no admin can open somebody else's draft, and one person's holiday does not stop the program.
A communications lead at an electronics group described an approval process at her employer that is unrealistic for social media and takes away any desire to be active. Survey of 147 managers and employees, September to November 2019, expressly not representative. Dr. Kerstin Hoffmann / Markenbotschafterschmiede (PDF)
Why we decided against it
People write better inside a fence than in a queue. A review step tells the author that their judgement is not trusted, and the reasonable response to that is to write nothing at all. A guardrail does the opposite: the boundary is visible while the draft is being written, and inside it the author moves freely and decides alone. The trade is that if someone in your house has to release posts before they go out, we are the wrong tool. We would rather say that now than in week three.
No connection to your LinkedIn account
Your account stays yours alone.
Authira holds no login, uses no browser extension, and has no LinkedIn integration anyone could switch off. The reach figures here come from an export each person pulls themselves, so there is nothing in between for a platform to close.
Why we decided against it
This one is personal. I built Authira, and I would not hand my own LinkedIn credentials to a tool. I have spent years on that profile. It is where my network sits and where my work is visible, and if it were locked or taken over, none of that comes back. Asking your people to accept a risk I am not willing to take myself was never really an option, so the product does not offer it.
No collection in the background
We only see what someone handed over.
Nobody ends up in a program without agreeing to it first, and nothing runs quietly alongside. An administrator sees the exports participants handed over and nothing besides. None of it reaches a performance review, and no goal hangs on a single name.
Why we decided against it
Anything that measures people quietly gets read as surveillance, and a program people feel watched in is a program they will not start. Since the whole thing is voluntary, the measurement has to be voluntary too, so we gave up completeness on purpose. The trade is accuracy: a month where three people forget their upload is a month with a gap in it, and we would rather have the gap.
The fork
Two versions of the same twelve months.
Without Authira
- A timeline that goes quiet by week six
- Rules nobody can quite name, so silence wins
- Likes in a screenshot, and no answer in the budget review
- A media budget doing work your own people could do
With Authira
- A team still posting in month six
- Brand rules inside every draft, before anyone hits publish
- Earned media value in euros, in a report you can present
- People building a name that stays theirs
The difference is not effort. It is whether anything carries the program once the launch enthusiasm runs out. Here is what that costs, and what your team's reach is worth.
Run your own numbers
Move the slider before you renew the ads budget.
That is your team, and that is what its reach would cost you in paid media.
- 5 team seats included
- Idea generator and AI drafts in each person's voice
- Brand guardrails and blacklist checks on every draft
- Shared team streak, monthly challenge and top-posts board
- Team Health Check and earned media value in euros
- Founder's 90-day ROI guarantee
Comparable enterprise suites start at around €600 a month, on an annual contract, and from 10 to 500 employees. This one is billed monthly and makes sense from three people.
Start your 5-seat teamWhat's your team's reach worth?
Earned Media Value (ad-budget equivalent)
≈ € 714 / mo
Flat € 299 for up to 5 voices
Assumes 6 posts per person per month at ø 700 impressions each, valued at € 34 B2B LinkedIn CPM, the realistic average. Conservative: niche B2B audiences often run € 80+.
My side of the deal
The founder's 90-day ROI guarantee
Here is the part I put my own name on.
Run Authira with at least four active team members for 90 days. If the earned media value your team produces does not exceed what you paid me, send me a screenshot of your dashboard. I will audit your setup and rework your team's strategy with you, at no charge.Take the 90 days
5 seats included · Cancel anytime
FAQ
Questions, answered.
What exactly is Authira?
Authira is an employee advocacy platform for small B2B teams, called a corporate influencer program in the DACH region. It gives 3 to 30 people the ideas, the drafts, the brand rules and the reporting they need to post on LinkedIn under their own names.
Do we need someone to manage the program?
Not a full-time program manager, no. You do want one admin who sets the brand rules up front and nudges people when an analytics upload is overdue. What that person no longer does is chase individuals for posts, review every draft before it goes out, or sit in a meeting helping someone think of a topic. The software covers those three.
Do my employees need LinkedIn Premium to use Authira?
No. Authira works with standard, free LinkedIn accounts. Nobody has to buy a licence to take part.
Do employees need to share their personal LinkedIn passwords or connect their accounts?
No, and they could not if they wanted to. Authira never connects to a LinkedIn account and never publishes on anyone's behalf. People copy the draft they like into their own profile and post it themselves, so the account, the audience and the content stay entirely theirs. The analytics in the dashboard come from an export each person uploads.
Does Authira monitor employees?
Participation is voluntary and nobody is enrolled without opting in. The data comes from an export each person uploads themselves, so there is no background collection and no admin access to anything they did not upload. Nothing in Authira feeds a performance review, and no target is tied to an individual. In Germany, systems suitable for monitoring performance or behaviour are often subject to codetermination, so if you have a works council, bring them in before a rollout rather than after. This is orientation, not legal advice.
How does the billing work? Are we locked into a long-term contract?
€ 299 per month with 5 seats included, € 49 per additional seat, billed monthly. You can cancel at the end of any month. No annual contract, no minimum term, no hidden fees.
When is Authira NOT the right choice?
If you need to activate 50 or more employees, or you want an agency to run the program for you, an enterprise advocacy suite fits better than we do. Authira is built for self-managed teams of 3 to 30 who run the program themselves, and we compare the alternatives openly.
Where are you starting from?
Same problem, four different starting points.
The fix depends on where you are today. Pick the one that sounds like your week.
Employer branding
We want to start a program
You have to ask colleagues to post under their own name, in public. If it stalls after three weeks, everyone sees it.
See how to launch itProgram owners
We run it on spreadsheets
The program works, but only while you chase it. Every post is a reminder you sent, every report a screenshot you pasted.
See how it worksMarketing
Our brand has no faces
Everything you publish sounds like a press release, and letting twelve people speak freely risks twelve different brands.
See how to keep it coherentSales
Our reps should sell on LinkedIn
You told the team to be active and nothing happened. Sellers optimise for what gets measured, and nobody measures posting.
See what makes it stickPublic institution, or none of these quite fits? See all use cases
Week nine.
That is the whole promise, and it is deliberately a small one. Not a movement, not a culture change. A team that is still posting in the ninth week, and in the twentieth, with the ideas coming from somewhere, the rules visible to everyone, and the result in euros. Start with the people who already want to be visible. The rest join once they see it working.
5 seats included · Cancel anytime · 90-day ROI guarantee